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Julie Swann recommends logistical creativity for Japan’s freight markets

March 25, 2011

(Bloomberg - March
23, 2011) Microsoft Corp.’s repair operations for Xbox units ground to a halt
in Japan’s Fukushima prefecture when the earthquake knocked out power. Then the
lights came on to reveal another hurdle: Shipments of the game consoles had
been impaired after the disaster two weeks ago. "Navigating past
quake-battered roads and bridges in the coming days may require some
creativity," said Julie Swann, co- director of the Center for Health and
Humanitarian Logistics at the Georgia Institute of Technology in Atlanta. “You
certainly try to look at alternate paths, maybe air or sea or bicycles --
things you wouldn’t use in normal times,” Swann said. Click here to read the entire article.

  • Julie Swann
    Julie Swann
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Georgia Tech Supply Chain and
Logistics Institute
H. Milton Stewart School of
Industrial & Systems Engineering
765 Ferst Drive, NW, Suite 228
Atlanta, GA 30332
Phone: 404.894.2343