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In response to a new federal food safety law and growing consumer
interest, vast amounts of new data are being generated about the
complicated path that food takes from field to supermarket shelf. A provision of the federal food safety law passed last year requires
that all players in the country's food supply chain be able to quickly
trace from whom they received a food product and to whom they sent it.
They'll have to maintain that information in digital form, creating deep
wells of information that, in some cases, consumers could tap into
through their computers or cellphones.

Read the article in its entirety within the Washington Post website.